Text Mining Techniques

"Text mining is the process of extracting valuable insights from unstructured text data using NLP techniques. It transforms raw text into structured information, enabling businesses to uncover trends, patterns, and knowledge hidden within massive amounts of textual data."- Gemini 2024

In text mining we aim to extract information from unstructured data. In addition to natural language processing techniques, in text mining we may also employ techniques in machine learning and data mining.

Input data for analysis comes in many forms:

  • Unstructured Data is data created for human consumption and includes natural language texts like books, articles or other documents, as well as audio and video files.
  • Semi-Structured Data has some organizational structure like a resume or email, but is not consistently structured in a format amenable to computer analysis.
  • Structured Data is presented in a consistent format like a spreadsheet or table, and is easier for computers to analyze.

Text analysis addresses organizing unstructured or semi-structured data to prepare it for computer analysis, and is closely linked with text mining which extracts information by finding patterns in data.


NLP Techniques that collectively aim to uncover, structure, and represent the underlying meaning and relationships within textual data.


Natural Language Processing (NLP)
NLP is a crucial component of text mining that deals with understanding and processing human language. It includes text preprocessing tasks like parsing, tokenization, stemming and lemmatization, and feature extraction tasks like word embeddings, bag-of-words and part-of-speech tagging. NLP techniques prepare text data for further analysis and enable the extraction of meaningful information.
Association Rule Mining (ARM)
ARM discovers interesting associations and relationships between words or items within text data. This can be used to identify co-occurring terms, frequent patterns, and potential correlations.
Topic Tracking
Topic tracking algorithms identify and monitor the emergence, evolution, and decline of topics within a stream of text data over time. This is useful for understanding trends and shifts in public opinion, news cycles, and research areas.
Concept Linkage
Concept linkage aims to identify and connect related concepts within text data by analyzing semantic relationships and co-occurrences. This helps build knowledge graphs and understand the connections between different ideas.
Information Extraction (IE)
Information Extraction focuses on extracting specific information and structured data from unstructured text. This includes tasks like named entity recognition, relationship extraction, and event detection.
Information Retrieval (IR)
IR deals with searching and retrieving relevant information from large text collections based on user queries. This involves techniques like indexing, ranking, and relevance feedback.
Information Visualization
Information visualization techniques represent text data and insights visually through charts, graphs, and interactive dashboards. This helps users understand complex information and discover hidden patterns more easily.
Summarization
Text summarization algorithms automatically generate concise summaries of longer text documents while preserving the key information and main points.
PageRank Algorithm
PageRank is a ranking algorithm used by search engines to measure the importance of web pages based on the number and quality of links pointing to them.
TextRank Algorithm
TextRank is a graph-based ranking algorithm used to identify the most important sentences or keywords within a text document based on their connections and co-occurrences.

Machine Learning Techniques

Some techniques in Text Mining utilize machine learning (ML)algorithms. Visit scikit-learn to learn more about these, and other ML techniques.

Classification

Classification algorithms can assign text documents or textual data points to predefined categories based on their features and previously labeled training data. This can be used for tasks like sentiment analysis, spam detection, and topic categorization. Example techniques include:

  • Decision Trees: A decision tree contains nodes and edges (leaves and branches), where the outcome of a question asked at each node determines the edge to follow. Sequential decision trees ask questions one at a time, following a specific path to reach a classification. In contrast, parallel decision trees consider multiple features simultaneously, potentially reaching a classification faster but potentially sacrificing some accuracy.
  • Artificial Neural Networks (ANN): Artificial neural networks can be applied to classification problems by learning how to label data from input training data. A trained model can then autonomously label new input data.
Clustering

Unsupervised clustering algorithms may be used to group similar text documents or other data points (for instance named entities) into clusters without requiring pre-labeled data. This helps identify hidden patterns and structures within the data. Example techniques include:

  • K-Means Algorithm: This algorithm partitions data points into K pre-defined clusters by minimizing the distance between each point and its assigned cluster center.
  • Hierarchical Agglomerative Clustering (HAC): This algorithm builds a hierarchy of clusters by successively merging or splitting clusters based on their similarity.

Example application
Tonia Colab - Article Clustering