Social Media Data & AI

"Social media data offers a rich treasure trove for AI research. Public posts and interactions provide vast amounts of text and image data, allowing researchers to train AI models in tasks like sentiment analysis, understanding cultural trends, and even developing chatbots that mimic natural conversation. This constant stream of data fuels the development of more nuanced and powerful AI applications."- Gemini 2024

Data Sources
Applications
  • Data aggregates drawn from - posts, keywords, hashtags, mentions, likes, location and author demographics
    • Scientific research
    • Market research
    • Brand monitoring
    • Social listening
    • Public opinion analysis
    • Marketing
    • Advertising
    • Risk assessment
  • Data Brokers collect and sell data from various sources, including social media and public records, possibly combined with data from:
    • Financial companies [+ credit information, financial data]
    • Insurance companies [+ health, vehicles, home]
    • HR & recruitment companies [+ work history, education]
    • Background check companies [+ criminal records]
Techniques